We all know that the new sedans, sport utility vehicles and pickup trucks rolling off dealer lots over the last several years have gotten progressively safer, outfitted with new safety technology designed to not only prevent potentially fatal injuries in the event of crashes, but actually prevent crashes altogether.

It’s important to appreciate, however, that it’s not just the passenger vehicles that have gotten safer, but also the semi trucks hauling cargo across the nation. Indeed, many of these big rigs are now equipped with things like crash avoidance systems and rollover prevention technology, which have undoubtedly served to make the roads and highways safer.

As effective as this technology has proven to be, companies are still hard at work trying to develop something that will make trucks even safer. Indeed, auto giant Daimler is actively testing self-driving technology in semis, while electronics giant Samsung is currently working on a so-called transparent big rig.

What is a transparent big rig?

Samsung has created a prototype called the “Safety Truck” that is essentially a standard semi hauling a trailer whose backend is equipped with large digital displays that broadcast a real-time feed of the road ahead via cameras placed around the front of big rig.

This, in turn, creates a sort of transparency, as the projected image enables drivers following the truck to essentially see through it to the road ahead.

What’s the point of this technology?

It can help reduce the risk of fatal high-speed accidents caused by motorists either failing to see or misjudging traffic while trying to overtake a truck on a two-lane road. Similarly, it can help reduce the risk posed by rear-end collisions, as drivers behind the truck can see any obstructions in the road or traffic stopped ahead.

What’s the future for this intriguing technology?

Right now, it’s somewhat unclear as Samsung’s prototype is no longer on the road. However, the company has expressed its belief in the technology and its intention to secure the necessary permits and approvals from various governments to expand testing. It isn’t clear whether this would include the U.S.

Here’s hoping this technology proves successful and that our nation’s trucking fleet continues to get safer…

Trial attorney F. Braxton “Brack” Terry focuses his law practice on representing injured people in a wide range of personal injury claims, including cases involving truck crashes, car accidents, defective products, premises liability, and more. His efforts have secured significant verdicts and settlements, including over $20 million for a large group of plaintiffs, and recoveries of $5.3 million, $4.1 million, $3.6 million, $3.1 million, $2.49 million, and high-six-figure amounts for individuals.

Brack has received numerous professional honors from prestigious organizations. Most recently, he was named “Lawyer of the Year” by Best Lawyers® for Personal Injury Litigation in Knoxville in 2026. He has been listed in Best Lawyers® every year since 2013 and by Super Lawyers since 2009. Brack has been a member of the Multi-Million Dollar Advocates Forum since 2007.

Brack earned his law degree from the Nashville School of Law in 1996. In addition to membership in the Tennessee Bar, he is admitted to practice before the U.S. District Court for the Eastern District of Tennessee and the U.S. Court of Appeals for the 6th Circuit. Brack is a member of many professional organizations, such as the Tennessee Trial Lawyers Association, the American Association for Justice, and the Interstate Truck Litigation Group.

Admitted to Tennessee Bar: 1996
Years of Legal Experience: 30
Listed in The Best Lawyers in America®: 2013-Present
Listed as a Mid-South Super Lawyer: 2009-Present